Digital Marketing Glossary

Encountering a 404 Error can be frustrating. Learn what a 404 Error is, why it happens, and how it impacts user experience and SEO on your website.

Unlock the power of A/B Testing to improve your website's performance. Learn what A/B Testing is and how it can optimize your user experience and conversion rates.

Discover 'Above the Fold' in our friendly guide! Learn its importance in web design, how it impacts user experience and SEO, and tips to maximize it.

Account Based Marketing (ABM) is a focused approach in B2B marketing where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.

Black Hat SEO refers to a set of unethical practices used to increase search engine rankings and visibility, often at the expense of providing quality content for the user. These practices include keyword stuffing, link farming, cloaking, hidden text and more.

Exploring Click-Through Rate (CTR)

A CMS (content management system) is a database for storing information on your website, and a CMS item is an entry in that database.

Conversational Marketing is an innovative approach to engaging customers through real-time, one-on-one conversations across multiple channels. This strategy leverages chatbots, messaging apps, and AI technology to interact with customers, offering a more personalized and immediate experience.

Conversion Rate is a key metric in digital marketing that measures the percentage of visitors to your website who complete a desired action. It's a crucial indicator of the effectiveness of your website and marketing campaigns in turning visitors into customers or leads.

Learn about Conversion Rate Optimization (CRO), a systematic process that increases the percentage of website visitors who complete a desired action. Understand how it can improve your business performance.

Learn about Cost Per Acquisition (CPA), a digital advertising pricing model where the advertiser pays for a specified action. Discover how it minimizes risk for advertisers in online advertising.

Get to know about Click-Through Rate (CTR), a key metric in digital advertising that measures the number of clicks advertisers receive on their ads per number of impressions.

Customer Experience (CX) is the overall perception customers have of a brand based on their interactions throughout the customer journey. It includes every touchpoint, from browsing a website to post-purchase support.

Customer Journey Mapping is a strategic approach to understanding and improving your customer's experience. It involves visually representing the steps your customers take when interacting with your brand, from initial awareness to post-purchase engagement.

Explore the concept of Customer Lifetime Value (CLV) and its importance in digital marketing. Learn how to calculate and improve CLV for better customer retention.

A design system is a comprehensive set of standards, documentation, and reusable components that guide the design and development of digital assets. It acts as a single source of truth for designers, developers, and product managers, ensuring consistency and efficiency across all platforms and touchpoints.

A dynamic website page displays different content from a content management system (CMS) while retaining the same layout and design.

Information Architecture (IA) refers to the practice of organizing, structuring, and labeling content in a way that makes it easy for users to find, navigate, and understand information on a website.

A keyword is a word or phrase that is used when performing a search. When someone uses a search engine to look for information on a particular topic, they will typically enter a keyword or keyword phrase.

A landing page is a stand-alone web page that is designed for a specific purpose. Unlike a home page, which is typically designed to provide general information about a website, a landing page is used to promote a specific product or service.

Lead Generation refers to the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service.

Leadpages is a popular website builder, landing page software, and suite of conversion tools that helps businesses collect leads and payments online.

A MarTech Stack, short for Marketing Technology Stack, is a collection of software tools and technologies that marketers use to plan, execute, analyze, and optimize their marketing activities.

Dive into the world of SEO with this friendly guide to Meta Descriptions. Unleash your site's potential and boost your click-through rates!

Organic search results are the web pages that appear in search engine results pages (SERPs) due to their relevance to the search query, as opposed to their being advertisements.

PPC stands for pay-per-click, and it's a type of digital marketing in which businesses can purchase ads that will appear in search results.

What is Programmatic Advertising

Programmatic SEO is the technique of using automation software and templated content to create vast amounts of unique, high-quality pages designed to rank in search engines.

Learn about Return on Advertising Spend (ROAS), a crucial metric that calculates the profitability of your digital advertising campaigns. Understand how to optimize for better ROAS.

SEO stands for Search Engine Optimization, and it is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the overall visibility of the site.

Whenever you use a search engine like Google, Bing, or Yahoo, the results you see on the page are known as the search engine results pages (SERPs).

Social Proof is a psychological and social phenomenon where people mimic the actions of others in an attempt to undertake behavior in a given situation. In marketing, it's used to increase consumer confidence by showing that others have trusted and valued your product or service.

A static page is a standalone website page that isn't connected to a database to source the content dynamically.

A title tag is an HTML element that defines the title of a web page. Title tags are typically used by search engines to display a page's title in search results.

User-Generated Content (UGC) refers to any form of content—like videos, photos, reviews, or blog posts—that is created by people, rather than brands, and is publicly available. UGC is a powerful tool for enhancing brand authenticity and engagement.

Webflow is a powerful no-code visual website builder. By utilizing it's powerful CMS, designers are able to build professional and dynamic websites.

A Website Experience Agency (WXA) leverages Website Experience Platforms (WXP) to help brands design, develop, and deploy cutting-edge website experiences far faster than traditional development methods.

A Website Experience Platform (WXP) is an integrated digital solution designed to enhance the creation, management, and optimization of websites.

White Hat SEO is the process of optimizing a website in accordance with the search engine's guidelines and rules.

WordPress is a content management system (CMS) that enables users to create and manage a website. While WordPress is a popular choice for many website owners, it has several drawbacks that make it a less than ideal platform for building a website.