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Glossary

Click-Through Rate (CTR)

Digital Marketing
PPC

Click-Through Rate, commonly referred to as CTR, is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. It's calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying by 100 to get a percentage. A high CTR is a good indication that users find your ads helpful and relevant.

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Data Hygine

Data hygiene ensures accurate, clean, and organized data by removing errors and duplicates, improving decisions, marketing, and compliance.

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Account Based Marketing (ABM)

Account Based Marketing (ABM) is a focused approach in B2B marketing where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.

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Above the Fold

Discover 'Above the Fold' in our friendly guide! Learn its importance in web design, how it impacts user experience and SEO, and tips to maximize it.

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