PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

Belt Creative took my concept of a website and made it a reality. The site provides an avenue for me to share my photos with people who share my appreciation of the wild world outside my door. Thank you.

Karen Church

The Belt Creative team was always game to dive in and explore the questions we had. We came to them with big messy puzzles and left with a beautiful, functional site. They are incredible thought partners and truly made our website a success. Their deep knowledge of Webflow helped us get the most out of the new tool, and their attention to detail and time management meant that we were set up for a successful and on-time launch. I highly recommend them for teams big and small looking for kind and creative thought partners.

Lynn Overmyer

Good problem solving, availability & teamwork

Ed OBrien

Head of Brand

Alex is great to work with. He's responsive, meets deadlines, and is able to apply feedback.

Jordan Smith

CEO

Collin has been extremely responsive throughout the entire process and his methods of explaining each step along the way through videos, documents, and meetings has been excellent. It always gives me something I can refer to later and makes everything abundantly clear.

Suzanne Clements

Owner

Collin is extremely organized, professional, skilled and communicates clearly with clients and partners. He’s a joy to work with and inspires me to step up my own game (in a good way).

Krista Elliott

Ready, set, grow

Get in touch with our team today to discuss how we can help you to elevate your web presence and driving meaningful growth for your brand.

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