Marketing managers often lead large teams with many moving parts. Each member plays an integral role in the overall impact of your strategies, and you can put their talents to better use if you can free them from time-consuming tasks and allow them to focus on the bigger picture.
Most mundane and tedious tasks associated with a strong digital marketing campaign can be automated, and services like HubSpot allow you to access the masses more efficiently. When you combine the power of HubSpot with the knowledge of marketing experts, you can push your business to the next level.
What Is Marketing Automation?
Marketing automation is a tool that makes it possible to perform marketing tasks automatically. For example, with the right platform, you can automatically do things like:
- Send emails that are customized for the users they're sent to.
- Create and publish social media posts.
- Create highly targeted landing pages and forms.
We use marketing automation platforms like HubSpot to significantly reduce the time needed to develop and deploy marketing campaigns for your business.
What Is HubSpot?
HubSpot is a customer relationship manager (CRM) that uses cutting-edge technology to align sales, marketing, and customer service teams. To make it easier for companies to manage their marketing campaigns, HubSpot developed a single cloud-based "hub" where a company can house all of its digital marketing, sales, and customer service efforts.
That means HubSpot is a great place to create and send emails, create and publish landing pages, create and publish pay-per-click (PPC) ads, and more. The software also offers an intuitive CRM with one of the best content management systems in the business.
10 Reasons To Use HubSpot Marketing Automation
HubSpot marketing automation comes with the obvious benefits you'd expect from any form of marketing automation. It frees up time and helps manage effective marketing campaigns so you can focus on other aspects of your business.
But there are plenty of other, more intuitive reasons to use HubSpot marketing automation in your business. We've identified the top 10 reasons to use HubSpot marketing automation below.
Lead Generation & Capture
Leads are the lifeblood of your business. As you produce more leads, you have more opportunities to generate sales, which means larger revenues and stronger profitability.
Leads are also the name of the game at HubSpot. The platform has several features to help you generate more leads for your business. Some of our favorites are:
- Email Campaigns: Build engaging email campaigns.
- Live Chat: Take advantage of live chat features to talk to potential customers as soon as they need you.
- Create Forms: Create lead capture forms for your website, social media profiles, and more.
- CTAs: Create engaging CTAs (calls-to-action) that grab your visitor’s attention and entice them to take action on your website.
Lead Nurturing
HubSpot doesn't just help you capture leads. The platform also helps you nurture those leads from their first introduction to their first purchase. With HubSpot, you can create lead-nurturing workflows that track customers through each step of their customer journey, sending customized emails to nudge them along.
You can greatly expand your sales with well-timed emails and other messaging that helps build awareness, piques consideration, and helps your audience make buying decisions. These could be messages about your product or service, notes that help your audience with common problems, or even well wishes during holidays and birthdays. The best part is that HubSpot can automatically track where each customer is in their journey and decide which emails to send once you set up the campaign.
Personalization
Automation is less powerful if every member of your audience sees the same message at the same time. Each member of your audience started their customer journey at different times, and they are in different phases of the decision making process.
Customers don't like to feel like a number. That's why personalization is key, and it's one of the reasons HubSpot is such a valuable platform.
HubSpot's CRM saves all of the important data about each lead in your downline, including their names and where they are in the customer journey. So, it's easy to personalize messages to give each audience member the right nudge when they need it without making them feel like they're just another number.
Suppose you're selling a product that makes a great holiday gift. You can send messages to your audience around the holidays highlighting your products. And since HubSpot tracks each member of your audience's name, you can personalize your message with your potential customer's name, increasing the chances that they'll read it.
Customer Segmentation
Customer segmentation is a crucial part of any marketing strategy. After all, every marketing message you develop will likely appeal to only a fraction of your target audience. A message that appeals to men ages 34 through 39 will likely fail to interest women ages 24 through 29.
Customer segmentation makes it possible to categorize each member of your audience based on various demographic or psychographic traits. This helps ensure you send the most effective message to each segment. The best part is that HubSpot handles much of the audience segmentation automatically once set up.
Email Marketing Automation
Once you start building leads, you'll need to stay in front of them to turn them into sales. One of the best ways to do so is through email marketing automation. With HubSpot, you can set up different email campaigns:
- Stay in Touch: Send regularly scheduled emails to stay in touch with your leads. These may offer helpful insights about your industry or unique messaging for individual segments of your audience.
- Well Wishes: Keep tabs on birthdays and send special discounts to members of your audience on their special days.
- Holiday Greetings: Send your potential customers happy holiday messages to let them know you're thinking about them.
There are several ways to take advantage of HubSpot's email marketing automation. Each of them has the potential to greatly expand your sales when used properly.
Social Media Management and Automation
Facebook boasts 2.96 billion active monthly users, meaning more than one-third of people worldwide use Facebook at least once a month. Although Facebook is the most popular social network, it's not the only one. All social networks are a great place to get the word out about your products and services.
The best part is that you can automate the entire process with HubSpot. Sure, there's quite a bit of work that goes into social media automation, but once you have everything set up, all you need to do is make adjustments based on the data in your analytics reports.
Landing Pages and Forms
When you launch a new ad, publish a social media post, or send an email, you'll need to provide your audience with the next steps. In general, the ultimate goal is for your audience to fill out a form or visit a landing page and make a purchase.
However, landing pages and forms must work in conjunction with the marketing materials used to promote them. For example, if you have an ad that targets 35-year-old men who love fishing, your landing page should target the same audience. It may have pictures of fish and gear or outline how your product helps fishermen land trophies. Either way, it's important that your landing page is interesting to those who will likely see it.
That's another area where HubSpot is a compelling tool. You can build dynamic landing pages with HubSpot, each designed to produce a high ROI on the messaging that sends users to each page.
Analytics
As you build and deploy your marketing campaign, it's important to track its performance to ensure you're getting the most bang for your buck. HubSpot offers detailed analytics that makes it easy to pinpoint the advertisements and messages that are working well and those that are falling flat. It's possible to use this data to optimize your marketing and messaging, leading to a better ROI that grows over time.
Integrations and Partnerships
Chances are that you use several digital platforms for different areas of your business, including Gmail, Facebook Ads, Outlook, Mailchimp, or a host of other business-focused digital platforms.
HubSpot integrates with all the platforms mentioned above and a wide range of others, meaning you won't have to jump from one platform to the next as you work through your day. You'll be able to handle the majority of your business process from HubSpot alone.
Customer Support
It's important that any service you use comes with quality customer support. After all, if you have questions about something impacting your business's growth, you'll want answers quickly.
HubSpot offers award-winning customer support around the clock. You can contact the customer service department by phone, email, or live chat whenever you have questions.
How Belt Creative Can Help With HubSpot Marketing Automation
HubSpot marketing automation has the potential to take your business to the next level. However, that doesn't mean you'll want to do it alone. HubSpot is a highly powerful tool that comes with a wide range of features. That means the learning curve to using it is relatively steep without a helping hand.
That's where Belt Creative comes in. At Belt Creative, we have decades of combined experience in the digital marketing industry. Our team members are experts who understand how to use HubSpot's tools most efficiently, growing your revenue while reducing your ad spend. Contact Belt Creative today to find out how we can help.
