Here's what you'll learn in this guide:
- Why lead generation through digital marketing efforts is critical for sustainable business growth.
- The research on the major impact that aligning sales and marketing has on converting leads to paying customers.
- How you can use HubSpot to align your sales and marketing efforts around a single source of truth.
- How you can perfect the marketing-to-sales handoff, increasing your customer satisfaction and making the process seamless for your teams.
