Search Engine Results Pages (SERP)

Whenever you use a search engine like Google, Bing, or Yahoo, the results you see on the page are known as the search engine results pages (SERP). Essentially, SERPs are a list of webpages that the search engine has determined are the most relevant to your search query.

While the algorithms that determine SERP rankings are complex and constantly evolving, there are a few factors that are known to influence them. These include the relevancy of the page to the search query, the quality of the content, and the number of other websites that link to it (backlinks). Understanding how SERPs work is essential for anyone who wants to ensure that their website is visible to potential customers.

The top of a search engine results page is often reserved for Pay Per Click (PPC) ads, while the remainder of the page contains the website pages that constitute organic search results.