Glossary

Explore our collection of featured resources

Information Architecture (IA)

Information Architecture (IA) refers to the practice of organizing, structuring, and labeling content in a way that makes it easy for users to find, navigate, and understand information on a website.

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Design System

A design system is a comprehensive set of standards, documentation, and reusable components that guide the design and development of digital assets. It acts as a single source of truth for designers, developers, and product managers, ensuring consistency and efficiency across all platforms and touchpoints.

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Customer Journey Mapping

Customer Journey Mapping is a strategic approach to understanding and improving your customer's experience. It involves visually representing the steps your customers take when interacting with your brand, from initial awareness to post-purchase engagement.

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Customer Lifetime Value (CLV)

Explore the concept of Customer Lifetime Value (CLV) and its importance in digital marketing. Learn how to calculate and improve CLV for better customer retention.

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Customer Experience (CX)

Customer Experience (CX) is the overall perception customers have of a brand based on their interactions throughout the customer journey. It includes every touchpoint, from browsing a website to post-purchase support.

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Conversational Marketing

Conversational Marketing is an innovative approach to engaging customers through real-time, one-on-one conversations across multiple channels. This strategy leverages chatbots, messaging apps, and AI technology to interact with customers, offering a more personalized and immediate experience.

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Featured Resources

Explore our curated selection of resources designed to help you optimize your web presence, boost engagement, and drive measurable results.

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FAQs

Find answers to common questions about our services and process. Still have questions? Send us a message

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How does Belt Creative help with HubSpot Sales Hub implementation?

Our team can help assist in setting up your systems, training your team, customizing features according to your sales process, integrating it with your existing systems, and providing ongoing support and troubleshooting.

Is Webflow better for SEO than Wix?

Yes, Webflow is generally considered better for SEO than Wix. While Wix offers some SEO features, Webflow provides more extensive customization options and control over the structure and content of your site, which can have a significant impact on your site's search engine rankings.

With Webflow, you have complete control over your site's HTML, CSS, and JavaScript, which allows you to create optimized page structures, implement advanced SEO techniques, and optimize for page speed. In addition, Webflow allows you to create custom meta tags, manage redirects, and generate an XML sitemap, all of which can improve your site's visibility to search engines.

On the other hand, Wix offers more limited control over your site's HTML and CSS, and its SEO capabilities are largely template-based. While Wix does offer some SEO features, such as the ability to add alt tags and meta descriptions, it can be more difficult to implement advanced SEO techniques and optimize for page speed.

Overall, if SEO is a priority for your website, Webflow is likely to be the better choice, offering more extensive customization options and greater control over your site's structure and content.

Is Webflow better for SEO than WordPress?

Yes. WordPress requires you to use plugins for quality SEO features. These plugins can be confusing to use or ineffective and often make your website vulnerable to hackers.

With Webflow, you can handle all of your on-page SEO with the platform's tools. The tools are easy to use and won’t leave you susceptible to hacks.

In fact, this points to one of the strongest arguments for why Webflow is better than WordPress. In Webflow, you can do everything you need to do without plugins, creating a more secure environment than what you experience with WordPress.

Are Webflow websites good?

Yes, Webflow websites are good — and we'd argue that Webflow is the best platform available today. Our websites are designed using a no-code/low-code development platform, which makes them easy to create and update using the Webflow website builder. Additionally, your Webflow site will be very SEO-friendly and have great odds of ranking in search.

What exactly is a HubSpot portal audit?

A HubSpot portal audit is a comprehensive review of your entire HubSpot ecosystem. We examine your workflows, data management, automation, and use of all HubSpot tools, identifying areas for improvement and ensuring you're getting the most value from your investment.