Glossary

Explore our collection of featured resources

Conversion Rate

Conversion Rate is a key metric in digital marketing that measures the percentage of visitors to your website who complete a desired action. It's a crucial indicator of the effectiveness of your website and marketing campaigns in turning visitors into customers or leads.

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Cost Per Click (CPC)

Get to know about Click-Through Rate (CTR), a key metric in digital advertising that measures the number of clicks advertisers receive on their ads per number of impressions.

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Cost Per Acquisition (CPA)

Learn about Cost Per Acquisition (CPA), a digital advertising pricing model where the advertiser pays for a specified action. Discover how it minimizes risk for advertisers in online advertising.

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Conversion Rate Optimization (CRO)

Learn about Conversion Rate Optimization (CRO), a systematic process that increases the percentage of website visitors who complete a desired action. Understand how it can improve your business performance.

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Content Management System (CMS)

A CMS (content management system) is a database for storing information on your website, and a CMS item is an entry in that database.

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Black Hat SEO

Black Hat SEO refers to a set of unethical practices used to increase search engine rankings and visibility, often at the expense of providing quality content for the user. These practices include keyword stuffing, link farming, cloaking, hidden text and more.

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Featured Resources

Explore our curated selection of resources designed to help you optimize your web presence, boost engagement, and drive measurable results.

Blogs

Discover insights and strategies to enhance your web design and improve user engagement.

Guides

Unlock expert tips and techniques to increase your search engine visibility and drive organic growth.

Downloads

Learn key terms and concepts to maximize your digital marketing and PPC campaign success.

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FAQs

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What happens after the audit?

After the audit, you can choose to implement our recommendations on your own, or we can provide further assistance. Our team is available for consulting services to help you make the necessary changes and ensure your ongoing success with HubSpot.

How can HubSpot Sales Hub improve my sales process?

HubSpot Sales Hub can automate routine tasks, provide insights into customer behavior, streamline communication and follow-up processes, and manage and track your sales pipeline more effectively.

Is Webflow better for SEO than WordPress?

Yes. WordPress requires you to use plugins for quality SEO features. These plugins can be confusing to use or ineffective and often make your website vulnerable to hackers.

With Webflow, you can handle all of your on-page SEO with the platform's tools. The tools are easy to use and won’t leave you susceptible to hacks.

In fact, this points to one of the strongest arguments for why Webflow is better than WordPress. In Webflow, you can do everything you need to do without plugins, creating a more secure environment than what you experience with WordPress.

How does Belt Creative help with HubSpot Sales Hub implementation?

Our team can help assist in setting up your systems, training your team, customizing features according to your sales process, integrating it with your existing systems, and providing ongoing support and troubleshooting.

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a comprehensive marketing solution that includes tools for email marketing, social media marketing, content management, SEO, lead generation, and analytics.