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Cablecast

SEO, website redesign, and PPC campaigns for Cablecast Community Media, enhancing their digital presence and driving targeted traffic.

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Hubspot
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The Challenge

Cablecast, a leader in community media broadcasting and streaming solutions, sought to improve their online presence and digital marketing strategy. Their goals included:

  • Enhancing search engine rankings to attract media organizations.
  • Redesigning key web pages to better communicate their value proposition.
  • Driving targeted traffic through PPC campaigns to reach decision-makers in the media and municipal sectors.

Our Approach

We developed a comprehensive, tailored strategy to meet Cablecast’s objectives, focusing on:

  • SEO Campaigns:
    • Conducted thorough keyword research to identify terms frequently searched by public access TV stations, local governments, and educational institutions.
    • Optimized on-page content, metadata, and built high-quality backlinks to improve search rankings and domain authority.
  • Page Redesign and Development:
    • Revamped key product pages to clearly communicate the benefits of Cablecast’s software and hardware solutions.
    • Improved website navigation and user experience, ensuring visitors could easily find relevant information.
  • PPC Campaigns:
    • Launched targeted Google Ads campaigns focusing on high-intent keywords and geo-targeted audiences.
    • Developed and optimized ads to maximize ROI and drive traffic from decision-makers in the media and municipal sectors.
  • Ongoing Support:
    • Provided continuous updates to keep the platform fast, secure, and user-friendly.
    • Monitored analytics and delivered actionable insights to adapt strategies and capitalize on new opportunities.

The Solution

Our collaboration resulted in:

  • Optimized Pages: Redesigned and SEO-optimized pages highlighting Cablecast’s innovative broadcasting and streaming solutions.
  • Enhanced User Experience: Improved site navigation and layout, making it easier for potential customers to explore products and services.
  • Targeted PPC Campaigns: Engaging, high-conversion ad campaigns delivering traffic from Cablecast’s target audience.

The Results

Our partnership with Cablecast has delivered:

  • Increased Search Engine Rankings: Higher visibility for key industry terms, driving organic traffic from relevant audiences.
  • Improved Website Engagement: Visitors spend more time exploring the site, with higher interaction rates on product and demo request pages.
  • Enhanced Lead Generation: A steady flow of qualified leads from PPC campaigns and organic search traffic.
  • Ongoing Success: Continuous support ensures Cablecast remains agile, competitive, and well-positioned in the community media space.

Alex is great to work with. He's responsive, meets deadlines, and is able to apply feedback.

Jordan Smith
CEO

I worked closely with Belt Creative over a period of two months or so, and not only were they the most dedicated and conscientious team I’ve ever collaborated with, they're also one of the most creative and knowledgeable. Our designer's cheerful, optimistic outlook and his confidence in his own abilities made him a pleasure to work with. I wouldn’t hesitate to bring them on board for any future projects.

Gary Blackwood
Author

Loved the high-touch interactions with Danni. She responded well to feedback, was quick on updating things, and successfully guided the copywriter.

Matt White
Founder

Danni was awesome! Very responsive, understood what I wanted to do with my site and executed on it perfectly!

Ron D.

Always a seamless experience when we have Belt Creative provide support when I'm out of the office.

Travis Benfield
Lead Web Developer

My design was exactly what I wanted it to be. I'll use Belt Creative again.

Adam M.

Ready, set, grow

Get in touch with our team today to discuss how we can help you to elevate your web presence and driving meaningful growth for your brand.